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Video Production · Performance-brand commercial
Strength Training Performance Ad
Performance-focused training film with tactile visual treatment.
Brief
The creative needed a training-floor visual approach that felt specific to the brand.
A performance-brand video project for ZVPerformance.
Approach
Developed an on-location training-film approach using close framing, practical lighting, editorial rhythm, and sound design.
Contribution
- Location visual approach
- Rhythm-driven editorial
- Sound design and finishing
- Horizontal and vertical delivery formats
Deliverables
- Commercial video
- Creative direction
- Post-production
- Sound design
- Fitness marketing
- Formats
- 16:9 and 9:16 video
- Setting
- Training-floor footage
- Creative focus
- Performance-centered editing