UGC · Short-form vertical creator-style studies
AI-Assisted Creator-Style UGC Concepts
AI-assisted creator-style concepts for short-form vertical video.
Brief
The studies explore ways to introduce a message quickly in a creator-style vertical format.
A set of creator-style vertical studies used to explore short-form hooks, character direction, and platform-native editing. Synthetic performers are presented as directed creative studies, not as live testimonials or Joshua on camera.
Approach
Developed AI-assisted creator-style concepts using synthetic performers, location-led hooks, character direction, and fast mobile editorial.
Contribution
- Creative concept and script development
- Character and creator direction
- Vertical format and framing design
- Pacing, editing, and caption treatment
Deliverables
- UGC concepting
- Script development
- Character direction
- Mobile editorial
- Creative testing
- Format
- 9:16 vertical studies
- Deliverables
- Creator-style hook and edit concepts
- Authorship
- Synthetic performers and directed character studies
Selected frames
Additional work



The creator-style collection
All 29 videos9:16 · AI-assisted creator-style ad · 00:12
AI-assisted creator study · synthetic performer, not a customer testimonial9:16 · AI-assisted creator-style ad · 00:12
AI-assisted creator study · synthetic performer, not a customer testimonial9:16 · AI-assisted creator-style ad · 00:12
AI-assisted creator study · synthetic performer, not a customer testimonial9:16 · AI-assisted creator-style ad · 00:12
AI-assisted creator study · synthetic performer, not a customer testimonialCharacter development
Synthetic creator studies used to explore different visual identities. These are not real customer portraits.
Character development
AI-assisted character-development studyCharacter development
AI-assisted character-development studyCharacter development
AI-assisted character-development studyCharacter development
AI-assisted character-development studyCharacter development
AI-assisted character-development studyCharacter development
AI-assisted character-development study