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Social, Handled System

Service-positioning campaign for an end-to-end social content offer.

Client
Fox Pine Marketing
Role
Creative direction · campaign design

Brief

The campaign needed to communicate a social-content service offer clearly.

A service-positioning campaign for Fox Pine Marketing's social content offer.

Approach

Created service messaging and social creative that describe an end-to-end content offer.

Contribution

  • Messaging and positioning
  • Video, static, and social asset concepts
  • Motion graphics package
  • Social placement adaptations

Deliverables

  • Social strategy
  • Content systems
  • Creative direction
  • Video editing
  • Brand messaging
Campaign focus
End-to-end social content offer
Deliverables
Video and static social creative
Format
Service-positioning campaign